pronutrimedic serves as a Medical Affairs Consultancy specialized in complex business solutions for the biopharmaceutical industry.
- Medical Affairs’ primary function is to provide medical and strategic expertise to an organization on how to successfully present itself and its products to clinicians and patient advocacy groups. The aim is to enhance a company’s scientific reputation by complementing the work of Research & Development to communicate the value and proper use of a company’s products and therapies.
- Medical Affairs works across several internal departments in order to collaboratively develop clinical messaging, scientific education, investigator trials and appropriately engage scientific experts in external activities.
- Medical Affairs provides medical and clinical expertise to external groups including functions such as Medical Science Liaisons, Medical Communications, Medical Information, Medical Writing, Clinical and Investigator-Initiated Research, and Advisory Boards.
pronutrimedic will help to maximize these capabilities as required by the client in order to increase the impact of the Medical Affairs function.
Medical Affairs Functions & Structures
Companies vary regarding their organizational structures. In general, Medical Affairs responsibilities in the biopharmaceutical industry are rapidly increasing but they encounter some key challenges:
Gap Analysis & Capacity Calculation
With deep expertise in Medical Affairs business analytics pronutrimedic will consult how to tailor the Medical Affairs structure according to the customer's global, regional or domestic business needs:
MEDICAL AFFAIRS SOLUTIONS
Whether companies need to optimize product portfolios, plan for product launches or enter new markets in new geographies – the challenge for Medical Affairs is the development of an effective organization and its functions and processes. pronutrimedic will support the re-organization and setup:
MEDICAL SCIENCE LIAISONS
Due to an increasing need of field-based scientific communication in the biopharmaceutical industry the deployment of Medical Science Liaisons (MSLs) has become an integral part across the commercialization lifecycle of innovative products. MSL programs are expanding globally, acknowledging the relevance of scientific customer interactions as key strategic element for being successful.
pronutrimedic will support setup and cross-functional integration of MSL teams.
- Structural integration of MSL teams into Medical Affairs
- Definition of MSL roles and responsibilities
- MSL job descriptions
- MSL capacity calculation and deployment
- Alignment of MSL teams within the organization, ensuring cross-functional partnership
- MSL engagement plans as functional component of Medical Affairs plans
- MSL contractor solutions
- Identification of new hires and/or contractors
- Opinion Leader engagement strategy
- KPI definition and performance tracking
TRAINING AND COACHING
Depending on the customers business and educational goals pronutrimedic helps to prepare and motivate the staff for top performance and supports leaders and managers to guide their teams to success: